© 2014 The BANK


Smoking Cessation

Tontine_A1 Lifesaver NHS

The campaign brief was to motivate ‘blue-collar’ workers to use the free in-pharmacy support to quit smoking; as it increased their chances of success 4-fold.The message focusses on money more than health, while the style is friendly, engaging and to the point.The client choose from a range of presented concepts to use on bus interior posters, bus tickets, bus shelters, press ads and bill boards.


Complies with NHS and 'Smokefree' branding guidelines.

Life_Pullup Piggy_Bus-Ad

Bus shelter ad

Overhead internal bus ad

Press ad

In-pharmacy pull-up banner

Click images to view